I usually create a relationship on Twitter first and read their books or blog for a while, or I might find an interesting interview with them on another site and contact them directly.Īfter arranging a time and date to call (across multiple time-zones), I email a week prior to the interview with a draft intro and questions based around the topic of the interview. ![]() ![]() I plan my interviews months in advance by contacting people with interesting books/perspectives and proposing an interview. If you want to create a podcast, there are heaps of different ways to do it. It also gives me a (small but growing) direct income stream through sponsorship and Patreon. It's given me a platform to share the indie movement, help others and also sell my books, products and speaking. It's connected me with people from all over the world, both in the audience and as interviewees. I can truly say that podcasting has been one of the most rewarding things I’ve ever done. That’s many over three weeks of free audio on writing, publishing, book marketing and making money with your writing based on interviews with experts. The Creative Penn podcast now has over 500 episodes. Joanna Penn standing desk podcast setup with Humbleworks desk topper It can be a way to stand out as few authors produce a regular podcast, and you can build relationships with influencers in your genre/niche through interviews that promote them through audio. People need to know, like and trust you in order to buy your books, and listening to your voice every week develops a relationship that is hard to make through text on a page/screen. Your voice imparts your personality and listeners can get to know you in a more personal way. Podcasting is a brilliant way to reach people with information, inspiration or entertainment, which pretty much covers all the types of books we write! I read books, skim blog posts and social media for information, but I deep dive on podcasting! Why podcast anyway? I personally love podcasts and listen to a number every week while walking, doing chores or going to the gym. There are many podcast apps now with Apple Podcasts, Spotify, Google Podcasts, and Stitcher being some of the most common, but there are lots of different ways to listen. ![]() People can discover audio at any time and if they connect with the host, they are likely to download backlist episodes which makes it evergreen content.Īs a listener, you can subscribe to a show and then episodes will download automatically to your device. The advantage of podcasts is that listeners can download the audio whenever they want, instead of radio which is played at a specific time of day. This article will be focused more on the interview format as that's what I do on my show, but the possibilities for audio podcast creation are ever expanding. Podcasts can be talk shows, interviews, lectures, stories, or indeed, anything else you fancy producing in audio. What is a podcast?Ī podcast is audio that is streamed and distributed over the internet and these days, people often listen on smartphones, smart speakers and other devices. This is just an overview and if you want all the details, check out my book, Audio for Authors: Audiobooks, Podcasting, and Voice Technologies. In this article, I'll go through why podcasting is so great for authors and how I plan, record, edit and distribute my podcast. In 2019, I started a new show, Books and Travel, which focuses on the twin passions that drive my life! Now, over a decade and many hundreds of episodes later, I still podcast every Monday to a growing audience and The Creative Penn Podcast is an essential part of my community and my business. ![]() The first interview was not exactly professional! I put my landline on speaker phone and held an mp3 recorder next to it. I started The Creative Penn podcast back in early 2009, before the boom times of audio driven by smartphones and voice assistants.
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